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World building a universe

of design, art, and shopping

Founded by architectural designer and strategist Gregory Ketant, greg.cool operates as brand and creative studio.

Gregory has worked with creative partners Art Dubai, Ada Sokol, Tom Hancocks, Wallpaper, Hood Century, and Daniel Arsham.

Next generation of creative studios Read
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Fantasy Architecture  LLC, 2025
All
Seasons
Projects
"Mega Memes"
Season 2

"Mega Memes"

"Nuclei"
Film

"Nuclei"

"Quantum Architecture"
Season 1

"Quantum Architecture"

"Designer Machines"
Season 3

"Designer Machines"

"Quantum Architecture"
Season 1

"Quantum Architecture"

"Mega Memes"
Season 2

"Mega Memes"

"Designer Machines"
Season 3

"Designer Machines"

"Nuclei"
Film

"Nuclei"

profile

Nuclei

Film, 2019

Weeks Lasted:
20

NUCLEI (2019) emerged as a pre-pandemic chronicle exploring New York City's underworld. Shot primarily at the Moore House projects in the South Bronx, this metaphysical portrait breaks down transmedia artist Lou Diamond's universe into cellular fragments—each scene offering a distinct window into the evolving layers of his identity.

Theme:
metaphysics
Fashion
music
crypto
Art

Credits

  1. Writer + Director
    Gregory Ketant
  2. Producer
    Gregory Ketant
  3. Executive Producers
    Lou Diamond
  4. Photography
    Matthew Dempster
  5. Sound Design
    Melo X
  6. Voice Over
    Jasmine Zepeda

Stack

  • Filmic Pro
  • Premiere Pro
  • After Effects
  • Adobe Illustrator
  • Eleven Labs
  • iPhone XS Pro
  • Canon Digital Camcorder
  • Sharp Hi - 8
bmp

Nuclei

A South Bronx Tale

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footage
Nuclei stars multimedia artist Lou Diamond (aka Zeo Quartz).  
ZEO Quartz - Nuclei - greg.cool

Pre Pandemic

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ninj
underworld
The film serves as a pre pandemic template for personal transformation.
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