World
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greg is a smart studio world
building immersive design
experiences. Read
info@greg.cool
©️ 2024 greg.
Fantasy Engineering LLC, 2025
World Building Systems
season 1

World Building Systems

Hyper Mimetics
season 2

Hyper Mimetics

Designer Machines
season 3

Designer Machines

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GRAPHX

Breaking The 4th Wall

Based on the Quantum Architecture framework,
GRAPHX represents the ability for any object, digital or physical, to integrate seamlessly into the studios world building.

New ideas, products, and designs are imagined, designed, and generated across endless typologies.

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Season 4

Extended Reality!

Season 4 kicks off with the launch of the official site for the smart studio. This season explores world building from the inside out like never before. Stay tuned for more!

about

greg

is a smart studio world building immersive design experiences.

Powered by deep research, storytelling and strong creative direction, greg is engineering the next generation of studios.

Strategist and architectural designer Gregory Ketant has worked with cultural and design leaders Daniel Arsham, Playlab Inc., New Museum, Lex Records, Tom Hancocks, Ada Sokol, and Storefront for Art and Architecture.

World build everywhere - Architecture studio

World Building Everywhere

A symbol for relentless exploration.
Learn More
smart

The studio organizes its work into structured data for continuous collaboration.

L2

greg is building on Ethereum L2 and distributing media onchain.

emergent

G Boy is an emergent character representing the studio’s creative activity.

season 4

Studio RPG

Building Season 4 in real time
Learn more
technology
anime
Anime
editorial
editorial
interior
interior
gaming
Gaming
furniture
furniture
film
film
architecture
Architecture
conceptual
conceptual
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greg is a smart studio world building immersive design experiences. Read

Coming Soon To Smart TVs —
Coming Soon To Smart TVs —
Coming Soon To Smart TVs —
Coming Soon To Smart TVs —
Coming Soon To Smart TVs —
FAQ

Frequently Asked
Questions

Here are some of the most frequently asked questions!
How can I interact with GRAPHX?
GRAPHX can be interacted with on Instagram, X, Farcaster, and Zora.
Are GRAPHX made with generative tools?
Not all GRAPHX are made with generative tools. Only text to speech was used prior to Season 3. New tools and technologies are constantly evaluated for use.
Can I buy GRAPHX?
Soon, both physical and digital items will be available at shop.greg.cool. Additional platforms may be added in the future.
Is GRAPHX the same as GRAPHX PRO
GRAPHX PRO is a paid subscription service for brands and studios.
Can I collaborate with GRAPHX?
A RFP portal will be launched soon to assess incoming projects, proposals and more.
How do you pronounce GRAPHX?
GRAPHX is pronounced exactly like ‘graphics’ [ɡɹˈafɪks].