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©️ 2024 greg.cool
Fantasy Architecture  LLC, 2025
about

World building a universe

of design, art, and shopping

Founded by architectural designer and strategist Gregory Ketant, greg.cool operates as brand and creative studio.

Gregory has worked with creative partners Art Dubai, Ada Sokol, Tom Hancocks, Wallpaper, Hood Century, and Daniel Arsham.

All
Seasons
Projects
"Mega Memes"
Season 2

"Mega Memes"

"Nuclei"
Film

"Nuclei"

"Quantum Architecture"
Season 1

"Quantum Architecture"

"Designer Machines"
Season 3

"Designer Machines"

"Quantum Architecture"
Season 1

"Quantum Architecture"

"Mega Memes"
Season 2

"Mega Memes"

"Designer Machines"
Season 3

"Designer Machines"

"Nuclei"
Film

"Nuclei"

info

Season 1

Chapter 1

Weeks Lasted:
20

Developed during the early stages of quarantine, the studio published its manifesto "Quantum Architecture: The Future of Black Design." A revolutionary work that proposed a groundbreaking approach to architecture, unrestricted by material constraints, limitless in its potential.

Later that year, the first project to emerge from Quantum Architecture's framework was megaglobalstream: a streaming imprint that centered sound, culture and gaming mechanics.

Theme:
systems, music
Fashion
music
crypto
Art

Credits

  1. Illustrator
    Dan Holland
  2. 3D
    Tom Hancocks
  3. 3D
    Andrew Strasser
  4. Typography
    Doménico Barreto
  5. Art Director
    Ben Ganz
  6. Artist
    TyBass
  7. Artist
    David Ashley
  8. Artist
    Montana Ruggavelli
  9. Artist
    Maachew Bentley
  10. Photographer
    Tiffany Ketant

Stack

  • Are.na
  • Notion
  • Adobe CS
  • Figma
  • Blender
  • DALL·E (v1)
bmp

Season 1

The Post Architecture Era

Read More
quantum
Quantum Architecture  was published in PIN UP magazine, previous features include  Dave Free, Rem Koolhaas, and Raf Simons.
dh for QA - season 1 - greg
PINUP flip - Season 1 - greg
PIN—UP _ QUAN — Greg.cool
PIN-UP - Season 1 | Greg
1 greg.cool
editorial
The manifesto featured graphics from art director Office Ben Ganz and illustrations from Marvel artist Dan Holland.
Quantum Can - Season 1 | Greg
Max qa - season 1 - greg
editorial
A campaign for the manifesto featured original music production, typography, and graphic bumpers.

#1 Streaming Label Worldwide

graphx
megaglobalstream combined the aesthetics of Sega Dreamcast with the energy of Brooklyn, New York.
white asstnts greg.cool
MP3 1 — Greg.cool
iitd
Custom wearables for TyBass, Bones and NFT cover art for Melo X via Sound.
IITD Cover - Season 1 | Greg
album
Ice in the Desert by Convertible Ashley was the studio's debut music release.  
RW 4 — Greg.cool
IITD_backcover.graphx - Season 1 - greg

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"Designer Machines"

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World's first studio RPG.
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"Mega Memes"

"Mega Memes"

Exploring distributed systems at unlimited scale.
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"Quantum Architecture"

"Quantum Architecture"

Architecture and the future of streaming.
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