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Building a world of art, design, and shopping. Read
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Fantasy Architecture  LLC, 2025
publishing

World Building Editorial

New medium for contemporary discourse

The intersection of research, culture, and critical theory  come together in the studio's official zine. Launching next year in 2025.

about

Building a world of

art, design, and shopping.

greg.cool is a design brand and creative studio founded by Architectural Designer and Strategist Gregory Ketant. The brand builds on deep research, storytelling, and strong creative direction.

Gregory has worked with Art Dubai, Reebok, Lex Records, New Museum, and Daniel Arsham.

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"Mega Memes"
Season 2

"Mega Memes"

"Designer Machines"
Season 3

"Designer Machines"

"Nuclei"
Film

"Nuclei"

"Quantum Architecture"
Season 1

"Quantum Architecture"

"Quantum Architecture"
Season 1

"Quantum Architecture"

"Mega Memes"
Season 2

"Mega Memes"

"Designer Machines"
Season 3

"Designer Machines"

"Nuclei"
Film

"Nuclei"

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GRAPHX

Volume 1

A discussion on the impact of technology on art, highlighting various digital art forms.
Art

Glass Pyramid

A discussion on the impact of technology on art, highlighting various digital art forms.
An overview of sustainable fashion initiatives and their importance in the industry.
Fashion

“FACELESS”

An overview of sustainable fashion initiatives and their importance in the industry.
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An overview of sustainable fashion initiatives and their importance in the industry.
Fashion

“FACELESS”

An overview of sustainable fashion initiatives and their importance in the industry.
Read more
A discussion on the impact of technology on art, highlighting various digital art forms.
Art

Glass Pyramid

A discussion on the impact of technology on art, highlighting various digital art forms.
Graphx Pro Desktop | greg.coolGraphx pro promo | greg.cool
An overview of quantum computing, its principles, and potential applications in various fields.
Technology

Principles of Taste

An overview of quantum computing, its principles, and potential applications in various fields.
Read more
A comprehensive guide to investing in cryptocurrency, covering key strategies and popular currencies.
Finance

Rage Aesthetics

A comprehensive guide to investing in cryptocurrency, covering key strategies and popular currencies.
A look into the fashion trends of 2023, highlighting bold colors, oversized fits, and sustainability.
Taste

Beauty GFX: 2025

A look into the fashion trends of 2023, highlighting bold colors, oversized fits, and sustainability.
Read more
GRAPHX Duffel

GRAPHX Duffel

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GRAPHX MX2K

GRAPHX MX2K

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Wearables
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Recent Volumes

Technology
Collection
Technology

Principles of Taste

Published —
15 Apr 25
Taste
Collection
Taste

Beauty GFX: 2025

Published —
15 Apr 25
Archive

Explore the Archive

mega logo cell greg.cool
— Season

“Quantum Architecture”

World’s first studio RPG.
mega logo cell greg.cool
— Season

“Quantum Architecture”

World’s first studio RPG.
mega logo cell greg.cool
— Season

“Quantum Architecture”

World’s first studio RPG.
"Mega Memes"
—
Season

"Mega Memes"

Exploring distributed systems at unlimited scale.
"Designer Machines"
—
Season

"Designer Machines"

World's first studio RPG.
"Quantum Architecture"
—
Season

"Quantum Architecture"

Architecture and the future of streaming.
"Nuclei"
—
Project

"Nuclei"

A South Bronx tale.